Dezeen marketing: two dancers move seamlessly all around Italian brand Porada’s hottest home furnishings in a video clip the brand has introduced to showcase its latest styles.
In the second of two films that Porada has introduced this 12 months, a pair of present-day dancers twist and roll all over the furnishings items, mirroring the collection’s “present-day but timeless” aesthetic.
The products involve new parts and additions to existing traces. The pieces are united in their use of polished and classy lines, which have been developed with standard artisan strategies. This helps make it quick to combine various items in the very same room.
For case in point, the minimalist Chiba coffee table has the same graphic black lacquered aluminium base as the Nara back again-couch.
Elsewhere, a plush armchair with walnut legs that forms element of the Softbay collection can be promptly married with the new Softbay double bed.
“The pieces of home furniture and the residing areas intertwine cohesively getting to be one particular harmonious full, embodied in the hottest proposals of wood panelling and custom dividers to insert a individual contact to each house,” mentioned the manufacturer.
“Noble elements are preciously mixed with new finishes to produce a eyesight of a modern but timeless way of living.”
To produce the products, the studio drew on the types found in the work of the influential modernist architect Ludwig Mies Van Der Rohe.
“The inspiration is typically drawn from Mies Van Der Rohe interiors, with reminiscences of the upper‐class architectural tasks of the 50s by Albini and Gardella,” the studio advised Dezeen.
“The final result is the apparent and precise identification of a multicultural, cosy and tailor‐made dwelling.”
Before this 12 months, the model unveiled Porada Critical, the to start with video in the series that was designed to showcase the mix of contemporary and common artisan strategies that go into its household furniture style and design.
Porada was launched in 1968. Currently it has much more than 15 showrooms all around the environment together with in London, Como and Milan.
To see far more of Porada’s products and solutions check out its internet site.
Partnership information
This write-up was written by Dezeen for Porada as part of a partnership. Come across out additional about Dezeen partnership content here.