Danish household furniture brand name Fritz Hansen has bought fellow Danish furniture corporation Skagerak and will now include outside household furniture to its array of merchandise.
Skagerak, which was founded in Denmark in 1976, was procured by Fritz Hansen as section of its “formidable” growth strategy that aims to “strengthen distribution channels and showrooms across Asia, central Europe and North The united states”.
No fiscal information of the acquisition of the company that layouts and manufactures home furniture for indoors and outdoors were being unveiled.
“Skagerak and Fritz Hansen are a pure suit”
The obtain of Skagerak suggests Fritz Hansen will now offer outdoor home furniture in addition to its present home furniture, lighting and add-ons.
Amid Skagerak’s solutions are pieces this kind of as the indoor-out of doors furniture selection Lily, which was intended in collaboration with Danish architecture organization Massive.
“Skagerak and Fritz Hansen are a all-natural healthy,” Fritz Hansen CEO Josef Kaiser claimed.
“Equally are rooted in Nordic style traditions and liable production and synonymous with home furniture and interior structure of the highest high-quality. With the acquisition of Skagerak we can now offer our buyers, personal and professional, a larger product featuring even though strengthening our enterprise in our property industry as well as internationally.”
Fritz Hansen explanding globally
Skagerak’s CEO Jesper Panduro claimed the acquisition provides Skagerak a “great dwelling”.
“Skagerak stands for longevity and responsibility when it will come to design and style and aesthetics, making certain the products we make will very last for generations,” he reported.
“We are incredibly happy to develop into portion of the Fritz Hansen family and a enterprise with an fantastic name, a strong tradition and a extensive-time period perspective. We have uncovered the best home for Skagerak.”
Fritz Hansen is at this time growing globally and not too long ago opened a showroom in Shanghai to be its latest outpost in China.
The brand has labored with many effectively-identified designers, such as Nendo and Vico Magistretti, which have both of those introduced chairs alongside one another with the Danish company.
Principal picture of Fritz Hansen’s Shanghai showroom is courtesy of Fritz Hansen